12 Inches

Thanks to AGDA awards for sending in this 2008 Packaging Distinction winner designed by War Design.

“Imagine being briefed to create striking packaging for a product named after the height of the bottle it’s packaged in. With only small print runs required, there was a real opportunity to have some fun. The solution was to design labels that were also 12″ long, printed onto packing tape using different colours to identify different variants. The labels wrap around the bottle creating a powerful and memorable branding device.”