For decades the Japanese have enjoyed the ready-to-drink Ice-Tea, based on the Green Tea leaf which is considered to be a natural way to keep you body and spirit healthy and energetic.
In Europe, anti-oxidant rich fruits and vegetables have become increasingly popular and are considered a natural part of a healthy diet.
In 2007 a group of Japanese Tea experts met with a European team of drinks´ specialists to create Yoshi Go.
The brand identity was developed by Love for art and Business, LA+B of Stockholm Sweden. (AD Sarah Sheppard, PM Frida Berggren, D Magdalena Adaktusson, CD Jonas Lundin)
The concept is really good. Not knowing how the outside packaging look so great to everyone but the benefits of the products is very important.
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