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Azita’s Almost-All-American Hot Sauce

Derrick Lin Packaging of the World Chief Curator 12/22/2008 05:17:00 PM ,





Thanks to our reader, Fred Atkinson for sending in the images.
HOT = FIRE = AZITA's HOT SAUCE
Thats how designer Michael Freimuth came out with this packaging design.

"The packaging designs for Azita form a system of abstracted flames from their silhouettes; the designs for each is language literally pulled from conversations with Azita and are indicative of the talkative, expressive nature of the chef and her recipe."
Packaging design by : Michael Freimuth



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