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Damskaya - Vodka For Ladies

Derrick Lin Packaging of the World Chief Curator 12/04/2008 11:28:00 PM , , ,



The packaging for ‘Damskaya’ was designed by the UK design agency Futurebrand and it cost around €200,000 to develop.
According to market research, 45% of vodka consumers are women. "“Ladies will take great pleasure in buying the bottle and gentlemen will purchase this vodka for their ladies and not for themselves,” says a spokesperson for the company. The price range for one bottle on the Russian market will be around 250–280 rubles (around USD 10.00)."



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1 comment: Damskaya - Vodka For Ladies

  1. LeahJune 22, 2012 at 11:00 AM

    The designs on the bottle gives a lot of attraction on its overall packaging.

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