Designed by Edenspiekermann. This packaging design won the Academy of Chocolate Gold Award in February 2009 and a Gold European Design Award in May 2009.
TCHO – that’s highest quality fair trade chocolate manufactured using the most modern technology in a gigantic warehouse in the San Francisco docks. The challenge for Edenspiekermann is to give this gourmet’s experience a face. The possibilities are endless, as TCHO is still in the starting blocks.
Approach
While TCHO are busy testing the optimal taste directions of their chocolate, Edenspiekermann have created the perfect stage for the brand presentation. Every aspect has a uniform design approach, from on- and offline design to logo, colour scheme and typography right through to packaging. The corporate design incorporates all printed products – from press kits to flyers – as well as advertisements, posters, conference presentations and the tcho.com website with its integrated online shop.
Result
Identity couldn’t be any clearer or more emphatic. TCHO is boldly positioning itself as a brand of high quality chocolate, self assured and modern. Its fanfare entrance caused ripples among the media and in the blogosphere.
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