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Willie's Supreme Cacao

Derrick Lin Packaging of the World Chief Curator 9/04/2009 07:53:00 PM , ,

Another great packaging designed by Taxi Studio. It is the winner of six design awards including Cannes Design.
Willie’s 100% Chefs’ Cacao Bar needed a little sweetening. We tidied up the typography, introduced a Supreme brand identity and added the strapline ‘Grate in food. Great on food’ to communicate the product’s purpose.
Sales have increased significantly since the redesign; so has our award count.


WILLIE’S SUPREME CACAO
WILLIE’S SUPREME CACAO


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2 comments: Willie's Supreme Cacao

  1. kenniSeptember 5, 2009 at 8:52 PM

    curious... the packaging is the wrapper and the coco is solid, not the powder-in-a-can type. :) congratulations on being blog of note. :)

    ReplyDelete
  2. MijashaSeptember 6, 2009 at 11:15 PM

    This is the supreme edition of Willie's

    ReplyDelete

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