Our lollipop stars are like nothing on the shelf – making Rockaleta highly memorable and cool to teens who are looking for edgier ways to express their individuality.
We chose to rebuild the brand image on a black package, as a cool-anti-color in the category. The multi-fonted logo reflects the many layers of Rockaleta.
Repositioning the Rockaleta brand to teens meant creating a brand they could connect with that expressed the intense chili & fruit experience that these Mexican lollipops create in your mouth. By focusing on higher order attributes we helped the brand break away from earlier product cliché visuals.
Designed by Perspective Branding, Oakland, USA.
Anybody know who designed this?
ReplyDeleteReally cool packaging work, it really stands out from the shelf and gives the brand lots of personality.
Totally missed it. It was done by Perspective Branding. It's right there at the bottom of the post.
ReplyDeleteWell, I really don't like it. I found it kind of grotesque.
ReplyDeleteLOVE THESE LOLLIPOPS!
ReplyDelete