Concept by To-Genkyo, Japan.
False labeling on food is a worldwide concern. Many consumers carefully check the food labels. However, expiry dates typed on the labels in characters are easily faked and there is a limit for its reliability.
To solve such problem. we suggest a food label which changes its color by reacting to ammonia given off by food when it is becoming spoiled. When the food is no longer edible, the food label makes a bar code non-scannable and non-purchasable with pattern. This food label is reliable and difficult to counterfeit since it directly reflects freshness.
An hour glass, which is a symbol of time, is chosen as a motif to let consumers intuitively know the freshness.
The fresh label will create a new relationship between consumers and food through visualization of "Freshness" which used to be difficult to be shown by the existing food labels.
awsome
ReplyDeleteVery interesting technology applied, simple and clear to read, great idea!..congratulations.-
ReplyDeletewhere can i buy it from???
ReplyDeleteThis is brilliant. More designers should do things like this, solving real problems and making the world a better and easier place to live in. Thanks!
ReplyDeleteImpressive. How do i get the dealership for this label? I'd like to import into Malaysia. It's something new ! The website is not helpful at all. Everything in Japanese. Any suggestions ?
ReplyDeleteReally interesting
ReplyDelete