Justin's Nut Butter

TDA Advertising & Design redesigned the packaging for Justin's Nut Butter with a design brief stating "Signal brand’s combined “culinary,” natural, and fun qualities." The marketing challenge is to increase distribution in fine food outlets (e.g. Dean & DeLuca, Whole Foods, Crystal Farms) without jeopardizing existing sales at lower-price supermarkets (e.g. Kroger, Safeway, King Sooper).

There are eight varieties namely: Classic Peanut Butter, Classic Almond Butter, Honey Peanut Butter Blend, Honey Almond Butter, Maple Almond Butter, Chocolate Peanut Butter Blend, Chocolate Almond Butter, Chocolate Hazelnut Butter.

The eight varieties

Plastic jars and foil squeeze packs

Old packaging