![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_HpLij0RN0xW9_K0gqGJYeNonPeW5uYeHatB4hlT_ZL0FcMG1XbnYMlF-GVY1upC2PL9nz2NnUckg7hVyWGavwsRycofgnu6kGLu8a9dxyey4Li_V5ryDF9ZRH766T8w5vl5pcYD8Rvd/s320/uspa-01.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_HpLij0RN0xW9_K0gqGJYeNonPeW5uYeHatB4hlT_ZL0FcMG1XbnYMlF-GVY1upC2PL9nz2NnUckg7hVyWGavwsRycofgnu6kGLu8a9dxyey4Li_V5ryDF9ZRH766T8w5vl5pcYD8Rvd/s640/uspa-01.jpg)
Designed by Container, Australia.
For USPA’s Supernatural hair care range the package design needed to express their philosophy - the combination of age-old botanical wisdom with the latest chemistry. The twist-cap extending up and out of the bottles represents nature and growth with the translucency revealing the technology of the mechanism. A rich colour palette, combined with bottle forms that orientate in a variety of configurations, allow strong merchandising options.
I like this funny forms and proportions.
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