Maison Orphée

Designed by lg2boutique, Canada.

Innovation on the shelves while quenching a thrist for consumer experimentation.

Plan a brand strategy that rests on the juxtaposition of the tradition of European master oils with the modern, dynamic approach of the company’s leaders. The packaging capitalizes on the growing trend amongst consumers to use certain products for cooking and others for tasting. Two very distinct lines were created under the same umbrella brand: one line for daily use in the kitchen (functional) and another for tasting (aspirational).

Create the entire packaging of 24 products from the choice of the bottle to the labels of each line.