X-box Packaging Redesigned

Designed by ATLASON, United States.

The new Xbox accessories are framed against a white panorama backdrop giving
the products 'breathing space' in a otherwise cluttered environment. The new
packaging convention allows each product to fit in one of a few standard
sizes, giving the product line a unified, linear appearance on the shelf.
This also resulted in greater economy when it comes to packaging materials
and shipping volumes.

Moving away from clamshell packages was a welcome change from the consumer
perspective.