Designed by Aaron Heth, recent grad from Savannah College of Art & Design, United States.
Tampax Pearl was a self initiated brief with the intention of adding sophistication to an established product line. The brief was defined through surveys. Cylindrical packaging acted as part of the solution because of its sturdiness and ability to save space. Hierarchy was tackled through color, as well as the thickness of stripes, adding a second subtle indicator for absorbency.
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