Designed by Cue, United States.
Tuaca is a premium liqueur with Italian roots, said to be based on a recipe originally created for Lorenzo de’ Medici during the Italian Renaissance.
We redesigned the brand identity and package to retain its Italian heritage – branding elements are born from the brand’s rich heritage – but also to reflect a more modern, energetic personality. The identity is built from a simple system, but offers variety in application to create energy and intrigue around the product. The new brand expression recasts Tuaca as a brand with an adventurous spirit.
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| The Range |
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| Neck Labels and Carton Boxes |
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| Identity |
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| Old Bottle |
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