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Bay Estate Tea Co.

Derrick Lin Packaging of the World Chief Curator 5/03/2011 10:37:00 AM , , , ,


Designed by Murray Brand Communications, United States.

Murray Brand Communications designed new retail packaging for Cott's line of green teas with the objectives of supporting a value alternative at retail that still exudes a quality image capable of competing with national brands.

Bright, watercolor-style graphics were developed as the anchor element of the design to convey a message of freshness and to brand block against competitive offerings. Easy to read sub-brand typography and product claims were then staged in a manner that aids in product differentiation and eye-tracking.


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23 comments: Bay Estate Tea Co.

  1. AnonymousMay 5, 2011 at 11:30 AM

    I HATED the way the tea tasted! I could not even drink it! YUCK! I will NEVER buy it again!

    ReplyDelete
  2. AnonymousMay 7, 2011 at 1:54 AM

    Saw this in Walmart and gave it a try based on the graphics. Nice. Really fresh.

    Have to admit, the tea wasn't bad either. Great option to the national brands I'd been buying.

    ReplyDelete
  3. AnonymousMay 16, 2011 at 8:27 AM

    18 pack for $4.00?(Wally World)...you really can't beat the price..I must admit the taste took a little getting used to compared to my usual choice. I guess the real secret to it's drinkability is making sure it's really nice and cold...as for the packaging graphics, there's no Green Tea on the shelf that has a better look. I may have just found my alternative brand.

    ReplyDelete
  4. AnonymousMay 23, 2011 at 5:44 AM

    Does anyone know where this green tea is made?

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  5. AnonymousFebruary 12, 2012 at 5:07 AM

    I hate the plastic bottle. Yo go to pick it up and you will squeeze the bottle the tea spills out.

    ReplyDelete
  6. AnonymousFebruary 27, 2012 at 1:30 PM

    I found this at Walmart short on cash and looking for quantity I bought this item it was diet citrus green tea I purchased. All I can say is I tried it and loved it so did my husband. I went back to the store and bought the last four packages they had. Well what I bought had been drank looking to get some more but my local store is out so I bought a "National Brand" not as good and it has calories this tea is the only thing I drank in the last month saddens me I can not find it anywhere. This tea (the diet) has no calories and tastes delicious Please get it back on the shelves!!!!!!

    ReplyDelete
  7. AnonymousMarch 6, 2012 at 6:49 AM

    Have walmart start selling this again Love the diet green tea

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  8. AnonymousMarch 7, 2012 at 6:15 AM

    Wal-mart doesn't carry this anymore. Where else can I buy this?

    ReplyDelete
  9. AnonymousMarch 7, 2012 at 7:57 AM

    Have walmart start selling this again please! Love the green tea!!!

    ReplyDelete
  10. AnonymousMarch 9, 2012 at 9:24 AM

    Walmart said this is a seasonal product
    I want my diet tea back, NOW!

    ReplyDelete
  11. AnonymousMarch 9, 2012 at 9:26 AM

    Where can i buy/order the diet tea?

    ReplyDelete
  12. AnonymousMarch 16, 2012 at 9:31 AM

    We also loved the tea. We drank an 18 pak every 2 days. You can't beat it for taste and the price is great. I wish Walmart would start selling it again, and spring is comming.

    ReplyDelete
  13. UnknownMarch 17, 2012 at 10:53 AM

    Walmart does not stock this tea anymore. Where else can it be purchased? Is walmart going to carry it again?

    ReplyDelete
  14. UnknownMarch 17, 2012 at 10:56 AM

    bay estate tea co green tea is no longer found in walmart. Where can it be purchased? will walmart be stocking it again?

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  15. AnonymousMarch 19, 2012 at 8:00 AM

    Has anyone figured out how to buy this tea yet??It is all I drink; I used to be a cokeaholic, then I drank lipton green tea, they changed their recipe(did anyone else notice???)Now all I drink is bay estate. I'm dying for some, I have driven to all the stores in 50 miles to check for the tea. No luck!!!!!!!! I really need my tea!!!!!!!!

    ReplyDelete
  16. AlfredMarch 29, 2012 at 10:28 AM

    I am extremely disappointed that Wal Mart no longer carry this green tea. My wife and I buy this as an alternative to soda's. Where else can I purchase this tea from? We want our tea!!

    ReplyDelete
  17. kennedyApril 12, 2012 at 9:35 PM

    This tea is delish. I luv it where can I purchas it, know that walmart no longer carry this product.

    ReplyDelete
  18. AnonymousApril 13, 2012 at 6:12 AM

    i also found the diet citrus green tea very tasty hot or cold but as everyone else knows it cant be found not in nc anyway please help us find bay estate diet green tea now i have to settle for lipton or store brand doesnt stand a chance against bay estate

    ReplyDelete
  19. AnonymousMay 3, 2012 at 2:29 AM

    love this tea and price is cheaper than a lipton 12 pack $ 4.98 for lipton and $5.00 for Bay Estates Tea I just wish Wal-mart in East Wareham Massachusetts stopped carrying it!

    ReplyDelete
  20. AnonymousMay 14, 2012 at 9:26 AM

    I would also like to know when they are going to staqrt selling this again

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  21. AnonymousAugust 7, 2012 at 6:17 AM

    The only reason i even looked this stuff up was because of how Bad it taste. This stuff is horrible. Dont waste your money.

    ReplyDelete
  22. Jo RossMarch 14, 2013 at 9:50 PM

    Where can I purchase this green, have somach problems, only ting I can drink. Lipton and all the others, too strong. olliejoross@yahoo.com

    ReplyDelete
  23. ronMarch 22, 2013 at 3:16 AM

    who, other than walmart carries this brand of tea?

    ReplyDelete

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