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OP Light Bulbs (Concept)

Derrick Lin Packaging of the World Chief Curator 7/27/2011 09:26:00 PM , , ,

Designed by Hache Comunicacion, Spain.

OP is the proposed new line of packaging for light bulbs distributed by the "gentleman's" and sold by the "English Court" - the European leader in major department stores. Agency Hache focused on making the packaging stand out from the shelves in the big malls by using striking and contrasty colors. Special printing inks and die-cuts were used.





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3 comments: OP Light Bulbs (Concept)

  1. JordanJuly 27, 2011 at 11:20 PM

    I really like the retail packaging, but I have to admit that the product itself looks a little bit of a let down in regards to design.

    ReplyDelete
  2. Gust SolanaJuly 28, 2011 at 1:23 PM

    Jordan, please can you explain how disappointing this design or detail what you think is not correct. thanks

    ReplyDelete
  3. JelenaJuly 28, 2011 at 8:01 PM

    I think what Jordan meant was how the light bulb product itself looks. I have the same feeling too, anyways it has got die-cut shapes.

    ReplyDelete

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