Designed by Bruketa&Žinić OM, Croatia.
Ronhill Unlimited is the first interactive cigarette packaging in the world with QR code as a part of its design. Because smoking is prohibited in public places, there is a lot less places where smoking is allowed. Scanning the QR code takes the user to a regional (ex-Yu) mobile web site where he can find the nearest place where smoking is allowed by using the map that automatically shows his current location.
Ronhill Unlimited - English from
I honestly don't think many people will scan the QR codes. Does anyone ever use those things? I hear they're big in Europe but I don't really think they are catching on in Canada or the US very quick.
ReplyDeleteThe boxes are designed fairly well.