Designed by Groupe Auchan, France.
This new lighting packaging concept is developed and registered by Auchan Production Non-Food for our own Ecolabel range. Asymmetrical triangular profile of the box is a real innovation in this product category. It offers many benefits not offered by "blisters" that usually packing the bulbs: save space and better protection (transport, shelving), the lamp socket accessible to facilitate the purchase and to test the product without opening the box, peg-boardable on shelve or in "ready to sell." Made with at least 80% recycled material, full cardboard packaging is easy to sort for the consumer and completely recyclable.
Although it looks like a more compact packaging solution, it only holds one bulb. Other light bulb packaging hold's multiple bulbs.. I think if the idea was to reduce materials I don't think it will.
ReplyDeleteas if there's no single light bulb packaging in the market, Jordan? i think this is brilliant! for a single light bulb market obviously..
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