Designed by Josh Galvarino, a student at Clemson University.
This project involved developing a new 12 pack beer carton structure that uses less material than most other 12-pack cartons on the market.
As you can see, the side walls on each carton have been replaced by a printed wrap around band to reduce material costs. This band acts as a securing unit for the package to ensure bottles do not come out of the side during distribution/transportation. To open the package, simply undo the wrap around band and grab your beer from either side.
The structure of the package was also altered to allow the necks of the bottles to protrude out of the top of the package, saving more material costs. Four different graphical schemes were designed and added to this newly created structure. The products created were Irish Stout, Harvest Ale, Lonely Bachelor, and Outlaw Lager.
Interesting concept. I think this would work best with six-packs, not sure about 12-packs. 12 bottles of beer will be kinda heavy for this type of the box, and i don't think it will provide enough stability when transporting, nor it will be useful when stacking the boxes. Reducing the packaging material is good, but in this case, the labor time on assembling the boxes increases (cutting the shapes, putting the ribbon on,etc)
ReplyDeleteAlso, the ease of access to the bottles is questionable, the bottle caps will probably be clinging to the little holes on the top.
Thanks for posting!
Greatness!
ReplyDeleteThis style of box is made out of e-flute recycled corrugated material, definitely rigid enough to ship since the main support of the package is the glass bottles themselves. A c-flute corrugated box should be efficient enough to ship these. The products are specialty beers therefore the slight decrease in assembly time is acceptable to produce the highest quality product possible.
ReplyDeleteIn one word, awesome! Great job.
ReplyDelete