Designed by Mizanur Rahman, United Kingdom.
This design is for US based herbal company - Chinar Naturals Co, the brief was to create a package design that is vibrant and graphic and would really stand out from the rest of the 'herbal medicines' on US shelves.
The client wanted an Asian/Indian look as the product does originate from Pakistan, but yet wanted the European understated and uniform look. Most US herbal remedies shout at the consumers, with colour spectrums and oversize print however the client wanted a design that expressed brand ethos rather than over informative text and captions with clashing colours.
Future products will come in the variants of the same design style but with different colours and hopefully will make a massive impact on consumers! The product Kneevana by Chinar Naturals Co will be on retail in the US before Christmas 2011.
Wow love this, Do you have any more work i can see? do you have a website or contact details as well?
ReplyDeleteEpic pinned grey pattern on back
ReplyDeleteGood job on the pattern, very appealing. Love the Indian look and feel! The only thing i'd change is the gradients - i'd keep the labels solid colours, but that's just my view. Overall, a very nice design!
ReplyDeleteI like the gradients, if its shiny and reflective it will work, its very different to what is out there but yet has the balance of a good herbal medicine, i will keep an eye out for this one on the shelves!
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