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S&J Creations Moisturizing Cream

Derrick Lin Packaging of the World Chief Curator 9/28/2011 12:30:00 PM , , ,


Designed by Farruk Tillaev, United States.

This label redesign is of a Moisturizing Body Cream by Spencer and Jensen (S&J Creations). The concept was to present the product in a more modern and colourful way, thus creating an appeal among a broader age group of consumers. As the product is for both men and women, the design was kept in the "golden middle" - not too feminine neither very masculine.




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2 comments: S&J Creations Moisturizing Cream

  1. AnonymousOctober 3, 2011 at 10:08 AM

    This is really cliché. I've seen hundreds of packaging designs like these: basic photos + free vectors.
    I would expect something better from POTW.


    Amanda

    ReplyDelete
  2. MishaOctober 3, 2011 at 11:40 AM

    I think its a good step for Marks and Spencers though in terms of branding steps

    ReplyDelete

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