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Snookums

Derrick Lin Packaging of the World Chief Curator 10/05/2011 02:21:00 PM , , ,


Designed by Eric Hart, United States.

Snookums is a cat food for cats with chutzpah; cats that are rough, tough and have had enough of your negligent and embarrassing, human behavior. The objective was to differentiate the Snookums brand from competitors using a unique "un-sugarcoated" portrayal of cats, channelling frustrations felt by cats worldwide and the guilt and flaws of their human masters. The brand had to also visually stand apart; and does so, due to it's simplicity and "no bullshit" look and feel which mimics the Snookums' felines attitude toward the consumer.





Snookums is displayed next to its competition on the shelf of a local grocery


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2 comments: Snookums

  1. SelektorOctober 5, 2011 at 10:37 PM

    I like the mean cats cans. The boxes - not really.

    ReplyDelete
  2. LeahMay 31, 2012 at 3:31 PM

    All i see in here are perfect. I do really love cats it's nice that there is a whole face image of the cats on the packaging it's like staring at you.

    ReplyDelete

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