Cigarette Health Points (Concept)

Designed by James Truong, a 2011 graduate designer of Billy Blue College of Design, Australia.

This is a different take on the cigarette warnings on the packages. Essentially we're numbed or desensitised to the shock tactic. So what, I'm going to get cancer.

To engage the younger smokers who grew up with technology, computer games and the like this warning on the packet has a health bar.

Deep down all gamers never want to see the HP bar go red. It means we're losing.

Every time you smoke a cigarette it does "damage" takes away from the HP bar, eventually the bar will turn green, red to black.

You lose.