Designed by Lavernia & Cienfuegos, Spain.
Graphic design for toothpastes. Korott Laboratories.
2009 One of the design objectives was to communicate the idea of an efficient , detailed dental care range, thought to solve real problems and, at the same time, different from the most important brands offering a similar image of quality. We have used a typographic solution, which is very functional because it can be read easily and communicates clearly the utility of the toothpaste. The overlapping of the letters and their transparencies provide the necessary graphic richness to personalize the range, to show the quality of the products and to suggest the care for details which they have been produced with.
I think I saw some toothpastes like those in my cosmetic dentist Mandurah's clinic. I love the packaging.
ReplyDeleteI'm quite interested in this brand. Is it effective? I just had my teeth fixed yesterday at my dentist in tucson arizona, so I want to make sure that I have a good toothpaste brand to maintain my white teeth.
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