Sucré Belgian Waffles & Coffee

Designed by Louis Lam of Wunderkammer, Singapore.

Sucré Belgian Waffles & Fine Coffee is a subsidiary of Royal T Group; better known for bringing the Gong Cha brand of bubble tea to Singapore.

Having sourced the finest ingredients from around the world to concoct the perfect mix for their delightful waffles, Sucré positions itself as a quality-focused waffle and coffee outlet. And this was to be represented in their brand. Our response was to create a well-rounded brand image from the brand mark to the pattern, we have stuck to a constant reflection of their product range.

The result is a consumer brand experience that envelopes all senses upon close proximity of the store.