Loop (Student Work)

Designed by Nicole Erthein, United States.

Loop is a fiber materials and accessories brand targeted towards the up and coming DIY movement as well as more experienced crafters. Through its simplicity in packaging Loop’s products speak for themselves and are incased in materials that communicate the experience and authenticity of the brand. Unlike many fiber and
craft brands Loop displays a more natural and low key feel that ensures the buyer that they are purchasing a quality product that does not feel the need to overcompensate in it packaging.