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Southern Comfort Brand Extension (Student Work)

Derrick Lin Packaging of the World Chief Curator 6/28/2012 05:45:00 PM , , , , ,


Designed by Rebecca Schefkind, a graduate from Syracuse University’s Communications Design program. United States.

Southern Comfort is bring’n it to yer table with a dynamic brand extension. This new line of condiments is sure to add authentic flavor to your favorite meal.

Project includes packaging, in store display, print advertisements, and iphone app




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1 comment: Southern Comfort Brand Extension (Student Work)

  1. LeahJuly 18, 2012 at 1:37 PM

    Inventive way of packaging. Good concept to be proud. The text on the label seems not consistent but cool.

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