Lovella Organic Juices

Eko Vrelo (Eco Spring) is a family firm engaged in the production of organic fruit and vegetable juices. Their mission is to contribute to the health and happiness of their customers, employees, partners and their families.

Truly in love with nature, they obtain the ingredients for their organic juices in their immediate surroundings: Slavonia, the most fertile Croatian agricultural region.They have entrusted the Kuharić Matoš Agency with the task of developing the name, concept and design of their new product. That is how Lovella was born – a juice whose name and design are based on the “In Love with Nature” concept. The package and label design is simple and natural, leaving the center stage to illustrations. They are the work of BooBoo Tannenbaum, one of Croatia’s top illustrators, whose seasoned style perfectly concurs with the assigned concept.

Here is how Creative Director Bojan Matoš and Art Director Luka Kuharić explain their idea: “Since Lovella juices are made exclusively from fresh fruits and vegetables and contain many valuable natural nutrients which, owing to a special method of processing and filling, are almost entirely preserved inside glass bottles, our idea was to have the illustrations show, besides ingredients themselves, the imaginary world of various target groups. Thus for example the illustration for beet shows athletes because beet juice is perfect for replenishing energy, while in the illustration for carrot juice a mother proudly drives her child because carrots bolster the immune system and help create new, healthy cells, which is very important for a child’s healthy development.