Designed by Nelson Associate, United Kingdom.
As the country’s most prestigious supermarket, Waitrose immediately signifies quality in both product and design. Nelson Associates were invited by a Devon dessert producer to further enhance this reputation with a packaging brief for a range of tempting sundaes.
Deciding that striking, clean and uncluttered visuals should be the focus of each pack, we commissioned photographer John Ross. Together we created a series of exclusive shots that shared a distinctive ‘family’ look, immediately conveyed each flavour and achieved maximum standout on the shelf.
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