Designed by Anagrama, Mexico.
Theurel & Thomas is the first patisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries.
For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.
White was our primary tool for design. As a result of this the attention was fully oriented to the colorful macarons. We placed two lines in our design in cyan and magenta, as a relation with a modern French flag to inject a vanguard vision to the identity. We selected Didot (created by Firmin and Pierre Didot), a French typography that would present the brand with sophistication.
The pâtisserie has an enlightened space with an exclusivity and elegant atmosphere. The store location is in San Pedro, Mexico, Latin America's most affluent suburb.
White is a central part of the design and it contrasts with the French macarons colors.Details were an essential part of our work. We meticulously selected each porcelain piece creating a balance with sophisticated specks that made the value of the brand and the exclusivity of the product outshine.
The white color appeared everywhere and that's really nice. I love the packaging box of the goodies. Very clean and simple.
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