Designed by Rebecca Kelner.
Boston University Center for Digital Imaging Arts, United States.
Our assignment was to create a product and then to design a box for that product. I thought of all the times I went to the beach and came back feeling all grimey from the sand, seriously in need of a refreshing bath. That's why I designed Beach Day Bath Soap, which would be used after coming home from a long day at the beach. I wanted the box to evoke the warm and relaxing feeling of being on the beach on a bright sunny day.
The packaging color is absolutely simple.
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