Designed by Chris Yoon, United States.
This project began with a thought to reimagine ordinary, everyday packaging with designers in mind, and I eventually settled upon Kleenex. Beyond simply decorating a Kleenex box, I wanted to think through how the product (the tissues) could interact with the packaging once it was open. This eventually led to a typewriter loaded with paper, a whale spraying from his blowhole, a cottage emitting smoke, and could be expanded upon by any number of executions that fit that idea.
I like the concept. Based on the reality makes me amazed. The packaging has its own way of promoting itself as it appears towards people. A wonderful creation.
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