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Designed by Randi Sjaelland, Denmark.
This concept project was a BA school assignment. A corporate identity assignment to redesign Thise Mejeri, which is a danish dairy.
The target group for this particular milk brand are the consumers who value quality, niche products, uniqueness and design. Therefor this high-end packaging is aimed at the more secluded department stores and high-end retailers.
The CI was inspired by old milk glass bottles and round shapes which inspiration is reflected in the logo and packaging.
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What a perfect blend of colors! Made me really happy!
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The colors are perfectly radiant. The consistency of color into one bottle make the packaging perfect.
ReplyDeleteVery interesting work but, it doesn't mention anything about how he end up using a pastel color palette neither, the typefaces he has implemented in the packaging design.
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