Allergease

Designed by MARX DESIGN, New Zealand.

AllergEase is an all-natural allergy remedy based in the United States.

Being an 100% organic product, our branding took its cues from the flowing curves of nature. The herbal ingredients of the lozenges were incorporated into the design, along with strong references to lemon and honey -- the dominant flavours.

We devised several custom boxes, including a 2 lozenge sample size version, a striking point of sale box, and the main package: a tailor-made box featuring a unique flip top lid. To support sales, we also put together a brand booklet that provides more detail about the ingredients and health benefits of AllergEase.

After initally only launching in the state of New York, sales have been so successful that AllergEase is branching out to other parts of the US.