Designed by THINK Packaging & Greg Straight.
Country : New Zealand
Greg is a pretty whizz illustrator and found my details through the design grapevine ... He contacted me and asked (demanded) that I create him a portfolio piece that would encapsulate his talent. He had been fortunate enough to bump into and chat to the art director of Wallpaper* Magazine whilst in Auckland at the Semi Permanent exhibition. Greg still appeals that he was NOT stalking him ... The facts still remain unknown and rather shadey!
Wallpaper* Mag receive thousands of emails with "ooh, ooh, look at my work" all of the time and Greg was tipped off that hardly any of them were read, as the guy just simply has not got the time to go through them all. However, he said that he can't help himself if something was to be delivered through the mail ...
So - Greg & I sat down and discussed that we would create something funky, different and that would travel across the globe and still look like it had been handled like the crown jewels. Creating multiple layers of corrugated card and cutting cool little cut-outs, it made the perfect hollowed out book that effortlessly showed off his work and presented in a way that received a chorus of applause when it arrived on the directors desk in the UK. Needless to say that Greg has now pushed his way to the top of the list when it comes to choosing an illustrator.
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