Simple Mornings

Designed by Zack Group LLC, United States.

Pinnacle Foods was planning to introduce a line of Breakfast Muffins as part of the Duncan Hines brand portfolio using basic, simple ingredients. Zack Group developed a brand identity and package design for Simple Mornings, the name of the new product line, that represents a different, exciting image and color palette for the category. Starting with a lighter backdrop to allow the product to be hero the overall brightness represents a departure from indulgent colors associated with the category. Zack Group created a friendly, approachable brand mark that communicates the breakfast appeal of the brand. The photography reinforces the simplicity of the product by featuring minimal garnish designed to emphasize the wholesome, fresh ingredients. The result is a clean image that supports the simple ingredient brand proposition.