P&W DESIGNS PACKAGING FOR TESCO TO SUPPORT CANCER RESEARCH UK
International branding agency P&W design a one off range for Tesco to raise awareness and support for "Cancer Research UK".
The design solution is in line with making raising funds fun, resulting in pink packs which are covered in mock fur, sequins and tiger print - ensuring they are not missed in the fixture during the Breast cancer awareness month of October.
Tesco works in partnership with supporting Cancer Research UK's Race for life helping fund research, doctors and nurses at this life changing charity.
The concept is quite encouraging. It creates better perceptions toward people who can purchase it. Very colorful packaging.
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