Brokula&Ž

Designed by Bruketa&Žinić OM, Croatia.

Brokula&Ž (Broccoli&Ž) is a clothing brand by Bruketa&Žinić OM, made from organically grown materials. With Brokula&Ž, everything good comes from within so all the clothing contains hidden messages written on the inside that can be seen only by you… and whoever undresses you. The messages are actually funny dialogs between Brokula (Broccoli) and Ž (a bird) who are the main characters of the product's visual identity. Like the products themselves, the packaging is also eco-friendly. The inks have ecological certificates, and the paper is recycled. Furthermore, the packaging is designed as a cup that you can use for something else after unpacking your purchase.

LESSONS LEARNED ALONG THE WAY & HOW IT WAS SOLVED:

The packaging had to be as eco-friendly as possible. The biggest challenge was to design the packaging that’s easy to assemble but without any glue and plastic, which at the same time serves as a fun giftwrap and a practical protection of the product. Also we had to find a recycled paper that’s good enough in terms of quality and durability, and the colors with eco-certificates.

CREDITS

Bruketa&Žinić OM / Davor Bruketa, Nikola Žinić (Creative Directors), Nebojša Cvetković (Art Director, Illustrator, Designer), Ivan Čadež (Senior Copywriter), Svjetlana Vukić (Senior Account Executive), Vesna Đurašin (Production Manager), Marko Ostrež, Radovan Radičević (DTP)

Brokula: Love your neighbour!

Ž: But make sure your husband doesn’t catch you at it.

B: Do not settle for compromises, demand everything!

Ž: And then find a large enough warehouse.