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Grey Goose Evolution and Revolution (Student Work)

Derrick Lin Packaging of the World Chief Curator 12/29/2012 08:18:00 PM , , , ,

Designed by Tuan Bui
School: Academy of Art University
Country: United States
Instructor: Tom McNulty / Package Design 4

Objective
Create an evolutionary design while retaining important aspects of the current brand. Introduce a revolutionary design to push the brand further.

Concept
Evolve the current image to emphasize the brand by refocusing on elements with a stronger brand equity; the classic tall bottle with slender neck and typographic treatment. Create a stronger brand distinction against the competitive market, while retaining the classic design. Revolutionize the design by introducing a unique bottle shape and a modern closure. Using bold visual elements and typography to emphasize the modern design.









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1 comment: Grey Goose Evolution and Revolution (Student Work)

  1. sal-tech.comJanuary 8, 2013 at 1:06 PM

    This really has a strong brand fairness. The simplicity is present. I like how it give an impression.

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