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Chateau Montelena (Student Project)

Derrick Lin Packaging of the World Chief Curator 1/07/2013 07:14:00 PM , , , , , ,

Designed by Tuan Bui
School: Academy of Art University
Country: United States
Instructor: Tom McNulty / Package Design 3

OBJECTIVE
Evolve the brand image while retaining important heritage of the winery. Create a brand distinction against the competitive market.

CONCEPT
Drawing inspiration from a visit to the winery, the concept was to bring the vine growth on the chateau facade to the bottle. The organic and free flowing flourish treatment speaks of the beauty and elegance that can be seen on the winery’s ground. The integrated word mark helps to create a stronger brand recognition with the target market.








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