Squooshi

Designed by Block, Australia.

Squooshi - reusable pouches for squishy food.

With disposable pouches of pre-made baby food contributing to hundreds of thousands of tonnes of landfill each year, our client wanted to create a product that would be enjoyable for kids to use whilst being reusable and helping the environment.

With the product design still being tested, we were commissioned to name it and then create an identity and packaging design that would appeal to both children and their parents. The design needed to be visually exciting for children while catering to health conscious parents’ views on baby food.