I AM (Student Work)

Designed by Laura Soave, Italy.

I AM brand is born in a world where more and more women want to feel independent, strong but they want to keep their womanliness, their elegance and the feeling of eternal youth.The I AM woman knows her strength and her weak points and she's not afraid to show them. This target normally love these brands: Eastpack, Rayban, Arizona, Moleskine.

I had to create a concept, fine the name and create the logo to make a series of cosmetic products. I had to design three different soaps' fragrances, and choose one of those to create a line of three product: Soap, Perfume and Gel Shower.