Designed by Simone Li, United States.
School: Pratt Institute
To revolutionize the tone and manner of the soon-to-be, Carr’s biscuit introduces line of limited edition to reach younger consumers whose perception of the current line is “old English and Stodgy.” I created the Logotype and the package system which includes three flavors: “Poppy & Sesame”, “Table Water”, and Whole Wheat”.
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