Chobani Bite

Designed by Little Fury, United States.

Little Fury Designs Chobani's new product line: Bite

To continue as innovators of delicious Greek yogurt, Chobani expanded by launching their second mass market product. It consists of small offerings with surprising combinations of all natural ingredients, and they turned to Little Fury to brand this indulgent, new snack. Drawing inspiration from amuse bouche, the idea of great chefs crafting big concepts into small bites, the studio created Bite. They focused on the real ingredients that come together to form each distinct flavor through cookbook-style photography. The goal was natural appetite appeal for the masses.