Bisous (Student Project)

Designed by Julia Marquardt, Germany,

Bisous is an artisan macaron brand developed to introduce macarons to a Hamburg audience while reflecting the macaron's French origin and history.

The macarons are packed standing up to prevent creacking and are wrapped in branded wrapping paper with an insert paper showing illustrations of the flavors. The inside of the boxes is folded and glue-free, and the cardboard prevents light from getting inside.

An embossed logo on the outside represents the brand and the seal gives information on the box (four classic versions and three seasonal versions) and its contents. Each of the boxes is represented by a certain macaron illustration on the front to make it easier to identify the box in the shelf.