Designed by BREAK, Italy.
Designer: Luca Cerri
Saila is an Italian historic brand in the confectionery category, the brand concept based on: 'the essence of purity". All the products composed by MINT or LIQUIRIZA.
MARKETING OBJECTIVES
The market for pulse is always very dynamic and full of innovations because of rapid launch of new flavors or new product concepts. We needed to create a bright and challenging design for an unusual particular taste of the product limited edition version .
CREATIVE SOLUTION
BREAK was called to create a limited edition one shot, characterized by new combinations of taste, sophisticated and unusual, which will communicate a contemporary brand in line with the dynamism of the target market.
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