Designed by P&W Design Consultants, United Kingdom.
Creative Director: Simon Pemberton
P&w Designs Tesco Slight Bites
International Design Consultancy P&W has created the name and brand identity for a range of snacking products for Tesco. The range offers a healthier alternative to chips/crisps and includes varieties such as popped snacks and multigrain varieties.
The calorie count features in a prominent place on the front of the pack and the cloud illustration and illustrative style imply 'lightness' and 'low calorie.' Photography of the products and ingredients as well as the textured background color give the design strong flavor and taste cues.
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