Designed by Estudio Cornicelli, Argentina.
Additional Credits: Julieta Hang/Diego Mastrogiovanni/ Mariano Tamborini/Martin Virues/Axel Jutoran
The latter work was complete branding. Included stakeout pack and logo for the entire range as well sublines and also the extension of the new image to the point of sale.
What is sought transmit the work was a stronger brand with personality, more prominence and to forward their nature potently young, innovative, modern, fun and above all, refreshing.
Cornicelli is a Studio of brand building works projects for Argentina and Latin America and works with clients such as Unilever, Arcor, Bagley, Danone, Sony, Dos en uno and Altman Building, among others.
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