Designed by Morgan Sterns
Country: United States
ChickLit Candles: Aromatherapy + Psychotherapy
With snark-infused positive psychology, Chick Lit could be the love child of Chelsea Handler and Martin Seligman. Conceived by an essayist and writing coach, Chick Lit was never meant to be just another beautiful candle that doesn’t stand out in the crowd. Lisa Richmon created each chick lit persona to fill a void in the niche candle and inspiration gift space.
It was important that the packaging be as fresh and unique as the overall concept and the various moving parts. Chick Lit is more than a card, and not just a candle. It’s more like a card in a candle. Lisa obsessed over the best ways to express each persona—from the rants + chants + intentions on the hangtags, to the candle descriptions on each tube. The two-sided hangtag was designed for the user to slip off the tube and carry in her wallet, or keep in her office, for continued fun and inspiration. It was also important to use recyclable and biodegradable kraft tubes that look crisp and clean, but could be reimagined as a holder for makeup brushes, pens and pencils, or coins.
"The Overthinker": Ideal for anyone who spends a lot of time in her own head. Think of this candle as a BRAINCATION. A place you go to get out of your own head and chill for a while.
"The Wedding Boss": This candle is for any bride with love in her heart (and a to-do list that reads like a mini-manifesto.) A reminder to save some passion for after the wedding.
"The Girls’ Girl": This is a shout out to anyone who believed in herself.
"The Picker Flicker": This one is about honing your “picker” and making good dating and mating choices from a place of power and self-love.
Transylvania is located, as far as I can remember, in Romania, http://en.wikipedia.org/wiki/Transylvania
ReplyDeleteVery nice...
ReplyDeleteDear Mr Rotenberg,
ReplyDeleteI'm afraid you are missing the point. The one who is expressing extreme and rather biased political views is you. Sorry for my saying but the history a the Carpathian Basin, including Transylvania dates back to a much earlier time then when Romania's current borders has been set up. This forum is for design professionals and you are more than welcome if you mean to cheer of criticize the aestethic merit of the submitted artworks. Any other aspects of criticizm mainly based upon pre-fabricated false allegations are seriously offending the personal rights and good reputation of the authors' of the herewith published artworks.
All best,
Laszlo Lelkes
Dear Mr Lelkes,
ReplyDeleteThis forum is for professionals and I know for sure that a professional doesn’t want to mislead their future consumers. If we replace Menes with Burgenland (former territory of the Kingdom of Hungary) in the author’s text will be something like that:
“This winery is situated in the Burgenland wine region of Pannonian Basin. It was one of the best wine regions of Hungary in the previous century”
Try it with Zagreb, also a former territory of the Kingdom of Hungary. It will be the same. Useless, misleading and with bad/hidden intentions that can only full a fist of Hungarians and offend a lots of Romanians /Austrians /Croatians.
Nevertheless, the author may had an excuse (a bad one) under the fact that he is trying to sweeten up the product for the Hungarian consumers. I feel a little said that in the year 2014 this kind of marketing is appealing to the commune Hungarian consumer.
In my humble opinion it was way better to said that a very talented and worthy Hungarian winemaker is doing an excellent job in a winery in Transilvania, Burgenland or Zagreb.
But you said that: “Sorry for my saying but the history a the
Carpathian Basin, including Transylvania dates back to a much earlier time then when Romania's current borders has been set up.”, and that is even worse than the author intentions and enhance the fact that this kind of marketing is appealing in Hungaria. The history of the Carphathian Basin it dates back to a much earlier time then the arrival of Hungarian
tribes in Europe. Practically Hungarians lived more near Ural mountains then in the Pannonian Basin(in the last 5000 years) and your opinion about Transilvania is a bias without common sense.
Dear Mr. Rotenberg,
ReplyDeleteTo be honest, I've been really surprised, since this project has nothing to do with politics or ideology whatsoever.
I'm afraid this comment sounds rather offensive and it is not about the design at all.
I wrote about the design concept and - as part of the concept - I am mentioning some historical facts as a source of inspiration. Transylvania was part of the Austro-Hungarian Monarchy until World War I. The exceptionally rich cultural heritage of this region has been gradually and intentionally destroyed and consequently it is further eroding nowadays. Therefore, I guess it is more than understandable that the graphic inspiration goes back to an earlier historical period when this territory was in its prime.
Nothing was written about political views, harmful ideology or anything like that. I'm a designer not a politician or ideologist!
If anyone takes a look at the logo and the whole corporate identity, it is easy to realize that a clear, neutral, even minimal design stand for universal cultural values. The map at the end illustrating the Carpathian Basin is trying to imitate an archaic relief map. It is the least about current borders and countries. Rather it is expressing the very essence of the "European Spirit" than anything else. It merely summons up the region's cultural character. Talks about the soil, that is almost the most important factor in wine culture.
I'm genuinely sorry for Mr. Rotenberg is not focusing more on the package design's possible artistic merit instead of trying to bring up iffy reasoning in his harsh criticism.
Best regards,
Dearest Madalin,
ReplyDeleteMr Rotenberg has been criticizing the absance of the borders on a map that is showing wine regions and not countries. What a malicious observation, which is all the more irrelevant in the EU where borders has symbolic meaning for quite some time. That is, etnical and cultural regions dominate over political territories. (It is perfectly in keeping with the spirit of the EU. I'm right, aren't I?) Your examples - by this rational - fail to underpin your point. Sorry, but I must say that. Transylvania (Erdély) and mainland Hungary are and has always been closely linked by virtue of the inhabitants' dominant Hungarian identity. This is to say, that the vast majority of the population in both regions is sharing the same language and culture. I'm using the present continous tense on purpose, because the cultural links and mutual past have not ceased to be real when the former Hungary fell apart in 1920. Despite the new political and thus geographical barriers the spiritual and cultural commonness remained untouched in the region that used to be one once. Now, we've just gotten to the point, where you should admit that there is no need to go back 5000 years in history. Namely because the common culture is not something like nostalgic longing for something that ceased to exist long ago, but a very present and living matter as is widely known in our case. So the emphasized references of the designer can be banned just as far as any other cultural "togetherness" can be stigmatized in Europe. We, in 2014 ought to be aware of the very fact, that physical boundaries are no longer valid means of separating peolple with common past. Force - verbal and physical alike - must not be allowed to cut natural links between people in the current history of the new Europe. Please get a grip and ignore the bollocks you may read in the papers. Time is up for those who want to capitalize on unfair and wastly manipulated situations at the expence of others.
All best,
Lelkes László
Congratulations Zsombor, great job. Well done. Especially the vintage photo version is a hit. I like it the most. Your client must be really satisfied.
ReplyDeleteDearest Laszlo,
ReplyDeletedon't make me laugh cause i have chipped lips :))
"Transylvania and mainland Hungary are and have always been closely linked by virtue of the inhabitants' dominant Hungarian identity... that the vast majority of the population in both regions is sharing the same language and culture." Say what?
You're probably not so strong at history and demographics. The situation of the Hungarians in diaspora: http://en.wikipedia.org/wiki/Hungarians says that in Romania live 1.2 millions Hungarians and this represent 18.9% from the inhabitants of Transilvania (http://en.wikipedia.org/wiki/Hungarians_in_Romania) . Regarding religion this map shows: http://en.wikipedia.org/wiki/File:ROreligion.png that 90% of Romanians are orthodox.
There is no need to say that despite a temporarily occupation of Transilvania the language spoken here was always Romanian language.
There are more Hungarians in the USA then in Romania and when Hungaria introduced dual citizenship(??) , against EU advice and the current history of the new Europe, only 20% of Romania's ethnic Hungarians applied for this.
So as you can read in the history books, the vast majority of the population in Transilvania is not sharing the same language and culture, and on the contrary they are quite different even they fight against magyarization : http://en.wikipedia.org/wiki/Magyarisation for a few hundred years.
You speak very well about new Europe, about cultural "togetherness", no physical boundaries but in fact, Hungaria gave us this: http://en.wikipedia.org/wiki/Jobbik and that: http://www.strategicoutlook.org/europe/news-rising-of-nationalism-and-authoritarianism-in-hungary.html and also this: http://www.daveshellenberger.com/hungary-march-2013-part-ii-emerging-neofascism
I thought for a minute that all this political movements in nowadays Hungaria is only a issue of a specific government and this will pass naturally but in fact seems that even the population is having strong nationalist believes
Don't get me wrong, i have a lot of Hungarian friends, from Transilvania and from Budapest, and we leave in peace and harmony, we share the same culture and we drink the same good wines.
I invite you to continue this non-sense discussion for this site elsewhere or maybe near a bottle of wine :)