GLADIO (Concept)

Agency: Flat Design Studio
Designer: Max Lippolis
Country: Italy

Gladio is a brand new Italy high energy drink. To attract the customers and to stand out from the numerous other beverages offered currently at the market, the concept are based on one main strong idea: the roman gladiators.

The design was kept simple by only using two parts: the helmets and combat of gladiators with wild lion. Here, dark light symbolizes the occurrence of strength, whereas red side for ancient romans and blood color.